In 2015, we saw apps like Snapchat, Periscope and Meerkat continue their rapid growth in popularity.
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It seemed that no matter whereyou looked, it was a race to the live streaming finish line.
Then along came the new kid on the block, Blab.
We watched (and joined in) as the platform skyrocketed in fame.
And then, just as fast as they”d come along…
The media darling becameobsolete.
But one thing became clear after all the dust had settled.
Live streaming wasn”t just here to stay.
It was about to dominate the scene.
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As users clamored for access to brands,brands jumped on live streaming.
They saw it (and still do) as an instant opportunity to create a better brandexperience.
From BMW to Starbucks, Nestle and Doritos, brands were eager to share their thoughts…
And their experiences in real time.
And we as users, we”re eager to eat them up.
But brands weren’t the only ones to take note of the success and popularity of live streaming apps.
Facebook did too.
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In December of 2015, Facebook began testing live streaming on profiles in select cities.
Mine here in Los Angeles was one of them.